My Philosophy

We don’t have to sell people on the joys of being outside – we just have to make sure they know they’re invited.

We don’t have to convince brands that closing the gender pay gap for athletes is the right thing to do – we just have to make the case that it’s good for their business.

We shouldn’t abandon early adopters to continue growing – we just have to build on the foundation they’ve set.

No matter the product, industry or consumer, you can grow in a way that solidifies your reputation, expands your audience and benefits everyone. And in 12+ years in the outdoor and sports industry, I’ve been helping brands do that.