“I had the privilege of working with Alex from 2016 to 2021 during our time together at HOKA. As we scaled the HOKA business and found creative and engaging ways to build community and advocacy, Alex was my trusted partner. Alex is more than a writer; he is a creative strategist who understands people, voice, and tone. He is empathetic and strategic, with a unique ability to listen to hear what people are saying vs. listening to respond – his ability to do this is a tremendous value add to any team. I am a better people manager because of Alex. And if I ever have the opportunity to work with Alex again, I would hire him in a heartbeat.” –Martha M. Garcia, Sr. Director of Brand Marketing at Parks Project, Founder of I Am Collective, former Director of Global Brand Creative & Communications at HOKA

“Alex is an extremely skilled writer who listens to us and is able to flex his style to fit our extremely specific brand voice.  He presents us with multiple options with thoughtful reasons on why we would prefer one option over the other, and he consistently strikes the perfect balance between having strong, helpful opinions and listening to our feedback.  Alex is by far the most talented copywriter we have had the pleasure of working with.” –Minji Ro, Co-Founder and former CEO of Parity