When we Strava
Setting: Strava was well-known among cyclists and runners, and had a reputation as a hard-core endurance platform.
Goal: Increase awareness among potential new users. Show that Strava is for anyone who moves.
Solution: Highlight some of the other ways people use Strava, and the lighter side of sport, in a series of funny, memorable video ads.
See all the spots below:
Directed by Greg Popp
Produced by Seed Media Arts