Strava x UTMB®

Bringing the Alps to life with video on Strava.

Video and 3D maps are game-changers for the Strava experience.

To properly launch these features, we showcased them in the incredible Mont-Blanc Massif near Chamonix, France.

The stunning topography of the UTMB® Mont-Blanc races were the perfect setting to highlight video and 3D maps.

So we invited anyone who was there to bring their experience to life on Strava – and invited everyone else to follow them.

On-the-ground assets:

Bringing UTMB® to life: