Strava x UTMB®Bringing the Alps to life with video on Strava. Video and 3D maps are game-changers for the Strava experience. To properly launch these features, we showcased them in the incredible Mont-Blanc Massif near Chamonix, France. The stunning topography of the UTMB® Mont-Blanc races were the perfect setting to highlight video and 3D maps. So we invited anyone who was there to bring their experience to life on Strava – and invited everyone else to follow them. On-the-ground assets: Bringing UTMB® to life: